EXPERT MULTIPLIER

Multiply your expertise, without multiplying your hours.

Your knowledge is your business, and it only scales as far as your diary.

We turn what you know into AI that generates leads, serves clients and carries your judgement when you can’t be in the room. Your voice, your IP, your approval before anything goes live.

Save my Buildathon seat (£99)See the three ways in

Your expertise already has value. Let’s make more of it.

You don’t need another generic AI tool.

You need to work out where your expertise, IP and existing way of working could become something more useful, more scalable and more available to the people you serve.

Expert Multiplier is about building AI assets around what you already know.

Not replacing your expertise.

Not asking AI to invent it.

Packaging it properly.

Sound familiar?

The expert’s ceiling.

Your income stops the moment your calendar is full.

Clients want more of you between sessions than you can give.

You answer the same questions every week.

Generic AI flattens your thinking into everyone else’s.

You don’t trust a set-and-forget bot with your clients, and you’re right not to.

Your IP is stuck in PDFs, slide decks and unread books instead of starting client conversations.

Prompting harder isn’t the answer. Building AI around how you already think and work is.

Why now

AI is everywhere. Expertise still matters.

AI use has gone mainstream fast: 64% of adults now use AI regularly, and 55% of AI users already pay for at least one AI product, a market that tripled in the last year alone.

But look closer at what people still won’t hand to generic AI.

For medical advice, mental health support and legal advice, 59 to 63% of people say they’d still rather deal with a human than AI.

Trust isn’t given to AI in general. It’s given to AI that’s clearly someone specific.

That’s the gap this fills.

Not “AI instead of you”.

AI that’s unmistakably you, available more often.

The test worth running on yourself

Type your own advice into a blank ChatGPT window and see what’s missing.

It won’t remember what your client asked last time.

It won’t know which of your frameworks to reach for first.

It won’t sound like you’ve said this a thousand times before, because it hasn’t.

That’s the difference between a free answer and a trained asset: memory, structure and precision a blank chat box can’t hold.

Limited spots.

I work personally on every build. I don’t hand you off to a team.

That means each cohort only has a small number of spots.

If this quarter is the one you’re serious about, the earlier we talk, the more likely there’s still room.

Book a Multiply consultation

Start here

The Expert AI Buildathon · £99

Three hours, live, 6pm to 9pm. Find where you’re losing hours and build your first AI tool around your own expertise, with Marnie beside you.

Next date: 22 October

Save my seat for £99

Three priced entry points

Choose the asset that fits your business.

Start with the £295 Repurpose Your Expert IP Kickstarter, one 60-minute live session. Then choose the £997 Asset Tier, a series of AI assets or AI team members over three months, or the £2,500 Twin Tier, your AI Mentor built and launched with 60 days of management after launch.

Repurpose Your Expert IP KickstarterPower Hour · 60 mins live

£295

Turn your book, course or framework into a working AI asset in 60 minutes.

Have a book, keynote, signature framework or training material sitting idle? In one focused 60-minute session with Marnie, we bring your IP into AI and build your first working asset or repurposing engine live. No theory or tech overwhelm, just a working asset ready to test with real clients.

Book your Kickstarter (£295)

Asset Tier

3 months

£997

A series of AI assets or AI team members, built around your IP, doing a real job in your business.

Choose the assets that fit: a web app, a website agent, an interactive quiz, a packaged AI skill set built from your methods, or an AI team member that carries part of your delivery. They work as lead magnets that actually qualify people, or tools your clients use between sessions.

What working together looks like

One 90-minute session with Marnie each month for three months, with review before anything goes live.

Indicative running cost

£15 to £45/month per live asset

Indicative running cost. Actual usage can vary and is separate from the £997 investment.

Explore the Asset Tier

Twin Tier

3 months + 60 days of management

£2,500

Build your AI Mentor to scale yourself and serve more clients and customers.

Your own AI Mentor built around the way you think, your frameworks, stories and voice. It can remember previous conversations and offer more personalised guidance as clients progress, even between your sessions. Branded for your business and ready to offer as a subscription if you choose. Built and launched for you, then managed for 60 days after launch.

Complete digital twin build

Knowledge extraction, training and configuration done for you.

Two 60-minute sessions a month

With Marnie for three months while we build and launch.

60 days of management

I manage and update your twin for 60 days after launch.

Launch support

Sales copy, positioning and materials to bring it to your audience.

Recurring subscription model

You set the price and retain the revenue, with no revenue split. Profit is what remains after running and other business costs.

Indicative running cost

£20 to £40/month per active client AI account

Indicative running cost. Actual AI usage varies according to client activity.

Explore the Twin Tier

Built into both

What’s the same across both tiers.

100% profit retention

No revenue share. Profit means the revenue remaining after applicable running and business costs.

Full IP ownership

You keep ownership of your intellectual property.

Done-for-you build

You provide the knowledge. We handle the strategy, technology and delivery.

Your approval at every stage

Nothing goes live without your review and approval.

Secure, managed infrastructure

Built with proper AI governance from day one. Your data and your clients’ data are handled correctly, not bolted on afterwards.

From expertise to asset

How it works.

Buildathon or Multiply consultation

We work out which asset actually solves a real bottleneck in your business, and whether an Asset or Twin fits.

Knowledge extraction

You talk me through your process. I do the digging, so you’re never stuck writing documentation from scratch.

Build

I build it with review points throughout. Not one big reveal at the end.

Your review

Nothing goes live without your sign-off.

Launch

Sales copy, positioning and materials to bring it to your audience.

Ongoing support

3 months of sessions for the Asset Tier. For the Twin Tier, 3 months of sessions plus 60 days of management after launch.

Find your route

Which build fits your business?

Three considered questions. No pressure. We’ll point you towards the most useful place to start.

30-second fit check

Find your best route.

Three considered questions. No pressure. We’ll suggest the most useful place to start.

Who this is for

Experts whose IP deserves to work harder.

You have IP or a framework

You’re a business with intellectual property or a framework your clients and potential customers could use around the clock.

You’ve written a book

Or you’re about to. The methodology in it deserves to work harder than one chapter can.

You’re a sales or business coach

You have a process that works, but only when you’re the one repeating it live.

You’re a mindset coach

Your 1:1 sessions can’t scale past the hours in your week.

You’re a business mentor

Your clients start finishing your sentences because the framework is that clear.

You have a high-ticket programme

You want a lower-priced way in that still reflects the same depth, for a different kind of client.

Honest qualification

And it isn’t for everyone.

You haven’t documented your process yet

This builds from real IP, not a blank page.

You want AI to invent your methodology

This only works if the expertise is genuinely yours.

You’re after a cheap DIY weekend project

Start with the £99 Buildathon instead. It might be exactly the right fit.

You want to launch it and never look at it again

Even the Asset Tier is a working relationship, not a set-and-forget product.

You want to learn to build it all yourself

See the AI Accelerator on the Mentor path at ailacollective.com/mentor.

You want your whole team trained

See Merge at ailacollective.com/merge.

Exploring AI copywriting since

2021

Starting with a copywriting tool called Jasper.ai.

Why me

Built by someone who has done it for herself first.

I’m Marnie Wills, AI Educator & Business with AI Strategist, and founder of AILA Collective (AI Leadership Applied).

I started exploring AI in 2021 through a copywriting tool called Jasper.ai. That was the beginning of building AI around how people actually think and work.

I’m not a developer.

I’m a qualified PE teacher and former dual England international in Touch Rugby and Netball, who founded and exited a health and fitness business and scaled SportyMinis to a franchise, then a partnership model.

My book, The Mindset for AI 2030 and Beyond, co-written with Claire Clarke, launches in November.

Read Marnie’s story

Common questions.

That’s normal. Most experts haven’t. The discovery call and extraction sessions do a lot of that work with you. You don’t need a polished document before we start, just real expertise.

Nothing launches without your review and approval at every stage, so you’re never surprised by the result. We keep refining before it ever reaches your audience.

You keep the build. The platform licence continues at the standard rate, and ongoing management can carry on as a separate arrangement if you want me to keep looking after it.

That’s the point. It’s built from your real frameworks, stories and language, not a generic prompt, and you review everything before it reaches a client.

No. That’s the whole point. You bring the expertise. I handle the tech.

Partner path

Already have an audience? There’s another path.

If you’ve already got a community, a client base or a following that trusts you, there’s a partner path.

This is a Joint Venture opportunity that includes profit share. Rather than buying a build outright, you put Expert Multiplier in front of your own network and earn from what your audience takes on, while the work of creating it happens behind the scenes.

Your audience

You bring the offer to the people who already trust you.

Your positioning

It sits under your name, at your pricing, in your market.

Our build

The strategy, the build and the technical delivery stay with us.

Your audience. Your positioning. Your pricing. Our build expertise.

Book a call to discuss whether this is a good option for you. Already built and proven with industry leaders putting this in front of their own audiences.

Book a call to discuss

Expert Multiplier

Your expertise doesn’t have to stop at your calendar.

You already know the thing people are paying you to know. Let’s work out where AI can make more of that expertise available, without turning you into a software developer.

Save my Buildathon seat Book your Power Hour (£295) Book a Multiply consultation